I’m extremely excited to present my new venture into the world of children’s clothing, Watermelon Moon. It’s a boutique collection of casual styles featuring bold prints hand-picked exclusively from the Aaryn West collection. All garments are made with super-soft, 100% organic cotton, and produced locally in Los Angeles, CA. My goal is to bring forth a collection that is altogether sophisticated and youthful, stylish and sustainable.
Check out the video look book for our Spring 2015 collection to get the vibe, and be sure to click over our new shop at Etsy! You can also find us on all the usual social media outlets – instagram, twitter and facebook. Be sure to follow us for updates like new items in the shop, sales and giveaways!
Happy New Year, friends! I am predicting that 2015 will be our grooviest year yet, so I made this little illustration to celebrate the feeling. I just love beginnings, so full of inspiration and imagination. The new year is like a virtual reset button where you can take a pause and begin to breathe new life into everything you do. Whether or not you believe in the magic of fresh starts, I’m wishing everyone peace, love and all around good vibes in the upcoming year!
There is no way to wrap up our review of Spring 2015 runway print trends without first serving up a healthy dose of fruit salad. This tasty trend has been around for some time now, and with all the examples found in recent runway collections, we predict it will remain on the menu for a good while longer. Keep your prints from feeling stale by combining your fruity conversationals with other trends like abstract textures, geometric elements or the Matisse collage look.
Nicole Miller, Sonia by Sonia Rykiel, Au Jour Le Jour all via Style.com
Background print © Aaryn West
Once again, Rachel of My Fair Vanity has undertaken the great task of featuring hundreds of ultra stylish, eco-friendly products in her second annual holiday Gift Guide. And once again, I am tickled pink to have been asked to contribute with a few of my favorite gifts for the color lover in your life. This year’s edition has all kinds of helpful guides to help ensure you match up the right gift with the people, from sustainable beauty products to uber-cute baby gear, and even a selection for the tree-hugging nature lovers you know.
Every single item shown has been selected for it’s status as one or more of the following: made in the USA, fair trade, organic, handmade, made in Europe, upcycled/recycled. It’s now easier than ever to gift something that is kind to the Earth and the people living on it. It’s just another reason to feel warm and fuzzy this holiday season.
And last but not least, that is indeed an Aaryn West print on the gilded Gift Guide cover. A big thank you goes out to Rachel for including me in what is becoming a great holiday tradition!
Ikat prints have been at the forefront of mainstream fashion for several seasons now, and continue to inspire designers, even at the runway level. The primitive hand and global sensibility of these simple motifs make them both universal and able to transcend typical seasonal parameters. You can never have enough of these prints in your collection.
Matthew Williamson, Baja East, Pam & Gela all via Style.com
Background print © Aaryn West
