Some might say that every print tells a story. While that might make an adequate metaphor in most cases, this particular trend displays a more literal interpretation. We found a noteworthy number of typographic prints parading down the runway in the Spring 2015 shows. This can be a tricky trend to tackle as every typeface and recognizable word will conjure a different feeling in your audience – much more so than a paisley or floral element. Our advice is to either distort your overall design just enough to prevent your written words from being fully discernible, or pick a simple word or short phrase to repeat that you think will be universally likable.
Zoë Jordan, Donna Karan, Whit all via Style.com
Background print © Aaryn West
