Pamella Roland

Floral prints are generally an important trend every season, they essentially never go away. The difference will be in how they are presented; what form they take on. With distressed textures being so relevant right now it’s only natural that one approach to take when creating your Resort ’15 floral collection is to give it the same distorted, scratchy feel. You may want to start out with a photographic or traditional botanical floral design, that way once you have applied your distress technique it will still be evident that there’s a floral design hidden underneath.

Nonoo, Pamella Roland, Erdem all via Style.com
Background print © Aaryn West

We love a good photo-based placement print here at Aaryn West, so we were excited to see several great examples on the runway featuring scenic nature views. This season we’re seeing the trend lean slightly away from realism and more toward fine art in some way. They appear subtly removed from reality, slightly enhanced by color, blur, or traditional fine art techniques.

 

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